After having worked in the fashion industry, our founder, Francesca De Gottardo, was inspired to create a new brand with an ethical and unique identity, with the goal of having a positive social and environmental impact.

Endelea is today a Benefit Corporation and certified B-corp, the only Italian brand with a premium brand identity, whose production takes place in an African country, and with an ethical mission at the core of its value proposition.  

People are at the centre of what we do: we strive to create value for our customers and the communities impacted by our company, both in Italy and in Tanzania.

 

 

Since 2019 Endelea works to have a positive impact on people and the environment: just in the last year we had a direct impact on more than 325 people in Tanzania, from the team of tailors, to small manufacturers, emerging designers and fabric sellers, to models, photographers and students.

Believing in the power of knowledge as a disruptive force to change things for good, we are on the front line to offer support and share know-how.

We activated an accelerator program for young designers and sponsored educational programs in collaboration with the University of Dar es Salaam, both held by a professor from Politecnico di Milano and designer at Dior.

Moreover, we developed ad hoc partnerships to support and protect the Tanzanian cultural heritage, such as the collaboration with the Tingatinga Arts Cooperative Society and the the Maasai Intellectual Property Initiative.

Find out more about our projects

Endelea, as a certified B-corp, considers sustainability an investment for the future and is committed to an increasingly eco-responsible behaviour, implementing actions proportionate to the context, size and possibilities of a growing company.

Some examples?

We promote the Zero Waste Policy: in 2022, we saved 360 kg of leftover fabric generated by the production to create pouches in which the garment is placed. We also donated a part of it to tailors and local artists for personal use or for making creations that contribute to their livelihood.

We strongly believe in the importance of transparency: Endelea offers a complete overview on the supply chain involved in its production, the sustainability score index of the products and a transparent pricing.

Each product has a QR code printed on a label, that allows customers to learn about the entire journey that brought their purchase in their hands.

Read our latest sustainability report